email-marketing-socks

Email Marketing = Socks (What?)

Akshat Gupta (Founder): In my experience of running one of (if not the only) the most successful email marketing agencies, I’ve easily spoken to a 110+ business owners regarding email marketing in the last 6-months alone. Everytime I speak to one, I come to understand that (almost) everyone thinks that setting up the right email marketing funnels a choice. As …

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unsubscribe-email-marketing-klaviyo

Why you should celebrate email unsubscribes

An Email Marketing client of ours makes a rather interesting & important (yet rare) request today. The man requested for “Unsubscribe report”. Now, for all those of you who know me well, I do not really get into the numbers myself until it’s of an important campaign/monthly/quarterly goals. We usually have someone or the other handling reporting and numbers for …

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